'Kidnapped' girl targets tonight's commuters in Bluetooth drama
LONDON - The world's first ever Bluetooth delivered drama is launching tonight at London Euston Station.
At 5.30 pm, each Bluetooth active mobile phone in the Euston area will receive an audio file that contains a message from Sylvia, a 19 year old Slovakian girl who explains that she has been kidnapped, trafficked and is now awaiting transportation to "somewhere else".
She asks the recipient to meet her at a specific spot in the station, where she is being guarded by her captor Serge. Once the recipient goes to that spot, Sylvia will then interact with them as part of a real-life drama.The drama has created by television and music video director Charlie Salem, who previously launched mobile soap opera.Developed by Bluetooth Proximity Marketing specialists Merlin Systems Corp, the drama aims to show consumers the effectiveness of Bluetooth marketing techniques.
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