Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Friday, 9 April 2010

Virtual Reality Meets Reality, At French Conference [NY Times]

From: http://bits.blogs.nytimes.com/2010/04/08/virtual-reality-meets-reality-at-french-conference/?partner=rss&emc=rss

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Alain Jocard/Getty Images A man explores the “holocubtile”, a 3D multitouch device, during the 12th edition of the Laval Virtual.

If you really want to see into the future, you might have to go to this year’s International Conference on Virtual Reality in Laval, France. The conference, in its 12th year, is dedicated solely to virtual technologies and virtual reality.

On display this year are a number of new bizarre robots that can be controlled virtually; you can see some examples of them, as well as of other gadgetry, in the promotional video from the conference, below. There are also several augmented reality tools, meant for advertising and teaching, and some futuristic surreal experiences that remind me of scenes from Star Trek’s holodeck.

Some of the virtual reality demos are very pie-in-the-sky and probably won’t see the real world for some years to come; others are just a few years away.

One gadget that particularly stands out is the “holocubtile,” a 3-D multitouch device, designed and developed by the French touch company Immersion. The cube, above, is a complete multitouch box that allows people to manipulate a projected 3-D object by sliding their hands across different sides of the cube. Users can pan and zoom, enlarge and twist, all by touching the five sides of the device.

Although a big draw for a device like this would be in-store marketing, it could also be extremely useful in schools, allowing students to navigate far-away places and objects in a fun and interactive way.

Here’s the video:

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Posted via email from Can't Cope, Won't Cope

Thursday, 11 March 2010

Bluetooth kidnap drama

From: http://www.brandrepublic.com/DigitalPMBulletin/news/989819/Kidnapped-girl-targets-tonights-commuters-Bluetooth-drama/?DCMP=EMC-Media-PM-Bulletin

'Kidnapped' girl targets tonight's commuters in Bluetooth drama

LONDON - The world's first ever Bluetooth delivered drama is launching tonight at London Euston Station.

At 5.30 pm, each Bluetooth active mobile phone in the Euston area will receive an audio file that contains a message from Sylvia, a 19 year old Slovakian girl who explains that she has been kidnapped, trafficked and is now awaiting transportation to "somewhere else".

She asks the recipient to meet her at a specific spot in the station, where she is being guarded by her captor Serge.

Once the recipient goes to that spot, Sylvia will then interact with them as part of a real-life drama.The drama has created by television and music video director Charlie Salem, who previously launched mobile soap opera.Developed by Bluetooth Proximity Marketing specialists Merlin Systems Corp, the drama aims to show consumers the effectiveness of Bluetooth marketing techniques.

Posted via email from Can't Cope, Won't Cope